GTBMC2022 Conference Proceedings
Global Technology and Business Management Conference (GTBMC 2022)
The 11th International Conference by Faculty of Business Administration Chiang Mai University
2 – 4 November 2022
Venue: Le Méridien Chiang MaiChiang Mai, Thailand
Front Cover
Front Part
Back Cover
| A1: Quantum as a Service (QaaS) in Digital Disruption Era Ittipong Khemapech *Note: full paper will publish in IEEE Xplore* | 20 |
| A2: Next Frontier of Malaysian Space Technology Development Based on Bibliometric Analysis and Patent Analysis Mirrah Farhanah Dahari, Nur Arfah Mustapha and Yoshiyuki Matsuura *Note: full paper will publish in IEEE Xplore* | 21 |
| A3: IEC61850-Based Remote Control System of Pole-Mounted 69/115kV Switches on MEA’s Distribution System Pichit Jintagosonwit | 22-25 |
| A4: Development of Mathematical Model for Radiotherapy Patient Scheduling Nattapon Emsamrit and Chawis Boonmee *Note: full paper will publish in IEEE Xplore* | 26 |
| A5: Information Engineering Innovation Management Process Leading the Student to Become Startup Entrepreneurship Vasustorn Chaowalittawin, Woranidtha Krungseanmuang, Posathip Sathaporn, Tuanjai Archevapanich and Boonchana Purahong *Note: full paper will publish in IEEE Xplore* | 27 |
| A6: Intellegent Military Bases (IMB): Proposed Framework and Implementation Prawit Chumchu and Kailas Patil *Note: full paper will publish in IEEE Xplore* | 28 |
| A7: Competitive Potential in Business of the Optical Fiber Cable Production in Thailand – Conceptual Framework Jaruporn Jaichobdeeyingsakul, Patthira Phon-ngarm and Athikom Roeksabutr | 29-32 |
| A8: Data Analytics on Automation of Test Case Infrastructure with Jira and ZephyrScale Aniket Dey, Amit Baranwal and Sugandha Sahay *Note: full paper will publish in IEEE Xplore* | 33 |
| B1: Determinants of Pricing of New Condominiums in Proximity to a Bangkok Transit System: A Case of the Sukhumvit Line Using Web-Based Data Chatpong Tangmanee and Kanoppan Iam-Opas *Note: full paper will publish in IEEE Xplore* | 34 |
| B2: Big Data Impact Analysis within Pythonic Accounting Framework on Financial Market: Foreign Digital Media Moderation Effect on Turkey’s Unorthodox Monetary Policies Towards Inflation Dzakiyy Hadiyan Achyar *Note: full paper will publish in IEEE Xplore* | 35 |
| B3: Value-at-Risk Models and The Energy Sector: A Case of The Stock Exchange of Thailand Danai Likitratcharoen and Chakrin Pinmanee *Note: full paper will publish in IEEE Xplore* | 36 |
| B4: Board Characteristics and Big Data Optimization: Prevailing Pythonic Accounting in Fraudulent Financial Reports in Indonesia Kiki Khoifin, Dzakiyy Hadiyan Achyar and Dej-anan Bungkilo *Note: full paper will publish in IEEE Xplore* | 37 |
| B5: Different Trading Reactions of Retail Investors to Earnings Announcements of Energy Firms and Non-energy Firms Thanu Prasertsoontorn and Ravi Lonkani *Note: full paper will publish in IEEE Xplore* | 38 |
| B6: Do Investment Subsidy and Analyst Following Improve Underinvestment Problems?: Evidence from Thailand Sirada Nuanpradit *Note: full paper will publish in IEEE Xplore* | 39 |
| B7: Assessing the Needs of Private Equity in Brunei Gilbert Ling Kai Lung, Abdul Rasyhid Bin Abdul Latif and Ulaganathan Subramanian *Note: full paper will publish in IEEE Xplore* | 40 |
| C1: Challenges Faced by ‘Brick and Mortar Travel Agencies in Brunei Darusslam Hartini Mohd Erman, Nur Rafidah Mohd Dahani and Ulaganathan Subramanian *Note: full paper will publish in IEEE Xplore* | 41 |
| C2: A Comparative Study on CSR Disclosure Practices of Young North America and Asia Pacific Technology Companies Nuramalina Sufian, Ulaganathan Subramanian and Minh Son Dao *Note: full paper will publish in IEEE Xplore* | 42 |
| C3: What are the Causes of Employee Turnover in Brunei Darussalam Nurul Hanisah Binti Haji Ishak and Ulaganathan Subramanian *Note: full paper will publish in IEEE Xplore* | 43 |
| C4: Opportunity Seizure in the Disruptive Era: Case Study of an Ethnic Minority Entrepreneur in Thailand Pichayalak Pichayakul and Traci Morachnick *Note: full paper will publish in IEEE Xplore* | 44 |
| C5: The SWOT Analysis and Consumer Analysis of Pook Pak Kin Eng Shop on the Shopee Platform Kawpong Polyorat, Siwat Anawatchamoncol and Somyot Ongkhluap | 45-50 |
| C6: Happiness at Work of Generation X and Generation Y Operating Employees in Private Service Businesses in Chiang Mai Province Sasimon Emmanuel Gourlay, Kemakorn Chaiprasit and Orapin Santidhirakul *Note: full paper will publish in IEEE Xplore* | 51 |
| C7: Operations Improvement in Human Resource Management using Lean Concept Prim Fongsamootr, Chompoonoot Kasemset and Takron Opassuwan *Note: full paper will publish in IEEE Xplore* | 52 |
| C8: What are the driving forces of raw fish consumption? A preliminary survey in Cambodia Yuzuru Utsunomiya *Note: full paper will publish in IEEE Xplore* | 53 |
| D1: Assessment of innovation capability of the higher education institutions in digital transformation: the cases of Croatia and Albania Melita Kozina, Violeta Vidaček-Hainš and Mario Žgela *Note: full paper will publish in IEEE Xplore* | 54 |
| D2: A Key Model Enhancement for Personalized Marketing: Introducing Purchase Timing Predictions to Hierarchical Bayes Pareto/NBD model Evsen Korkmaz, Roelof Kuik and Dennis Fok *Note: full paper will publish in IEEE Xplore* | 55 |
| D3: The Conceptual Model for the Measurement of Social Media Engagement Toward Brand Equity Nuttawat Srisuk, Wilert Puriwat, Chavalit Ratanatamskul and Danupol Hoonsopon | 56-63 |
| D4: The Influencing Factors of Consumer Purchase Intention towards Innovative Herbal Topical Anesthetic Spray Katesaraporn Wongves, Wanchai Chongcharoen and Achara Chandrachai | 64-69 |
| D5: Exploring Elements of Content Marketing Using A Natural Language Processing: The Case of Native Woven Clothing Sudarat Saengkeaw and Rawi Roongruangsee *Note: full paper will publish in IEEE Xplore* | 70 |
| D6: The Impact of Perceived Long Term Established New Brands Versus Newly Established Brands on Purchasing Channel Preference: A Conceptual Model Development Ratima Srisomwongse and Rawi Roongruangsee | 71-75 |
| D7: Perceived Value of Generation Y Identify as LGBTQ Customer’s Towards OTOP Products in Northern Thailand Pramoch Chanachaivirada and Narumon Kimpakorn *Note: full paper will publish in IEEE Xplore* | 76 |
| D8: Creating Shared Value Enhacing the Sustainable Business Model: Case Study – Safety to Society Boonsak Kiatjaroonlert and Werachet Khan-ngern | 77-81 |